Unit9 reached out with the challenge to create content for the launch film of the new XBox. This was originally planned to be a live event to celebrate the launch of the long awaited console but due to restrictions became a live stream. As the clock struck midnight, the XBox would go on sale, timed with the last frame of our hero piece. We created a motion sequence with director Sean Pruen, which was projected onto a 12 foot monolith in a central London location and ultimately streamed to hundreds of thousands of gamers. To introduce the monolith we created a boot up sequence that was triggered on set.