When MJ Cole reached out looking for a music video for his new track, we naturally jumped at the chance! Having been a fan of MJ Cole’s music for years it was an amazing opportunity to pour a lot of passion into an open brief. Using the track as a starting point, it was clear that the piece had to be fun, vibrant and a bit surreal. We wanted to stay true to MJ Cole’s roots but align it with a more contemporary the visual style. For us, Pictures in my Head instantly triggers images of a colourful world made up of random visual metaphors, so it was only right that visuals captured this.