Win On Air @ Outernet

Nike

Product Visualization

UI / UX

Art Direction

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Transformative Digital Experience

Win On Air @ Outernet

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THE BEGININGS

Unit9 approached us with the exciting challenge of designing bold, dynamic motion graphics for Nike’s Win on Air campaign, capturing the sleek modernity and innovative spirit of their science-backed Air shoes. Our task was to create captivating, high-impact motion design and graphics that visually embodied the cutting-edge technology and forward-thinking energy behind the campaign. With Outernet London, known for its state-of-the-art audio and video capabilities, as the perfect backdrop, we brought these bold concepts to life, pushing the boundaries of design and storytelling through striking motion content.

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Nike

ABOUT THE BRAND

Nike is a global leader in athletic footwear and apparel, known for its commitment to innovation and performance. The Win On Air campaign showcases the latest advancements in their Air technology, designed to enhance athletic performance while providing unparalleled comfort. This campaign not only highlights the new products but also reinforces Nike's dedication to empowering athletes around the world.

Immersive Content Zones

Visitors were immersed in a captivating environment where every corner celebrated Nike’s Win On Air campaign. Dynamic visuals, crafted from existing Nike assets, brought athletes and cutting-edge footwear to life, with the Now Building at Outernet serving as the centerpiece of the experience. This iconic venue featured a layered binaural soundscape that created an unforgettable, fully immersive sensory journey. Complementing this, the vibrant content extended into the Now Arcade hallways, connecting the experience seamlessly across multiple zones. Each area offered a distinct and engaging perspective, amplifying the campaign's impact in these renowned spaces.